Tracking Website Traffic Using Google Analytics

Tracking website traffic is very essential for your website. It gives you get a bird’s eye view of all the ins and outs of your website. Having a proper tracking in place helps you determine which aspect of you need to work on. A proper tracker provides you with information such as the number of visitors at a particular time, total traffic in a specific date range, bounce rate, average stay time, most visited pages, etc. In addition to all this, a good tracker also gives a list of backlinks. There are dozens of free as well as paid tracking tools available on the internet. Paid tackers come with features that aren’t offered by most free trackers. If you can afford, definitely go for the paid ones. We have listed some the most widely used tracking tools throughout the world:

How To Track Website Traffic?

To start tracking your website traffic, all you have to do is insert a small code snippet into your website. This article shows how you can install free tracker using Google Analytics. In addition to the free tracker, Google also has expensive paid tracker call Google Analytics 360 that is mainly meant to be used by large enterprises. Follow the following steps to install Google Analytics into you website:

Step 1: Head over to Google Analytics main page. Click here or type “Google Analytics” in Google search. Sign in using your google account

tracking website traffic

Step 2: If you already have an account, then you can simply create a tracker by creating anew property from your dashboard. If you don’t have an analytics account, then you will need to sign up for a new one

tracking website traffic

Step 3: You will be given a javascript code snippet which you will have to copy and paste in your website theme’s head section. Copy the Code and then go to the theme section of your wordpress site.

tracking website traffic

tracking website traffic

And that’s it. You have successfully installed Google Analytics on your website. You should be able to track your website visitors. If you face any issue while installing Google Analytics, please let us know by commenting below. We will be happy to assist you as soon as possible.

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